Verano Holdings Corp - VRNOF stock

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Verano Holdings Corp. (OTC: VRNOF, CSE: VRNO) is a vertically integrated multi-state cannabis operator in the U.S dedicated to the improvement of communal wellness by providing responsible access to moderated cannabis products. The company is engaged in the cultivation, processing, wholesale, and retail distribution of cannabis. Its operations cut across Arkansas, Arizona, California, Connecticut, Illinois, Florida, Massachusetts, Maryland, Missouri, Michigan, New Jersey, Nevada, Pennsylvania, Ohio, and West Virginia.

The company provides innovative cannabis products for adult-use and medicinal markets under its trusted portfolio of consumer brands which include Avexia, Encore, MUV, and Verano. Its common shares are publicly traded on the OTC under ‘VRNOF’ symbol. Verano Holdings is headquartered in Chicago, Illinois.[1]


Verano Holdings Corp. was founded by George Archos and Sammy Dorf in 2018.[2] George Archos, the co-founder of Verano Holdings ventured into the cannabis business in 2014. He founded Ataraxia Grow and Labs in Illinois and was the first among 21 recipients, to secure a license to grow medical cannabis.[3]

The company was formed during the cannabis market boom period in the USA. Its wild success and growth in the cannabis industry is highly attributed to its bold and proactive savvy acquisition strategy, a trend activated and maintained since its inception. The company acquired Elevele in 2020 and gained control of Zen Leaf and Highland Park dispensaries.

Being a vertically integrated cannabis company, Verano Holdings exerts control on every aspect of the product from the cultivation of the plant to the processing and production of each brand. This has in the long run guaranteed high-quality, organic cannabis products to the consumers. The integrity of each brand and product has greatly contributed to Verona’s success story.[4]

Company Operations[edit]

Verano Holdings operates 131 dispensaries and 14 production facilities which comprise over 1,000,000 square feet of cultivation capacity.[5] The company designs, builds, and operates dispensaries under retail brands; Zen Leaf and MUV, distributing top-notch cannabis products to its target market.[6] The facilities are sustainably engineered to match specific seasonality and climates of the respective states. The company’s expert growers extensively tend to the nationwide cultivation portfolio to ensure each Verano plant is organic, local, and exceptionally effective. Verano’s ownership of wholesale and retail aids its distribution strategy to capture a large chunk of the market, create brand awareness, and earn customer loyalty.[7]

MUV offers free face-to-face virtual and in-store consultations to patients. Its comprehensive products range comprises chocolates and lozenges, edibles, flowers, pre-rolls, a myriad of vaporizer pens, concentrates, metered-dose inhalers, topicals, and oral sprays; together with patented encapsulation formulations in its EnCaps capsules, tinctures, 72-hour transdermal patches, and transdermal gels.[8]

Company News[edit]

Verano Holdings, on July 14, 2022, announced the opening of Zen Leaf Wheeling, its third West Virginia dispensary and 105th location nationwide. The facility is scheduled to open for business on Friday, July 15 at 11:00 a.m. local time. The move is part of a strategy to capture the forecasted $49 million in cannabis sales in West Virginia by 2026, according to the MJBiz Factbook 2022.[9]

The news closely followed the prior unveiling of MÜV Fort Myers Cypress and MÜV Sarasota Main, on Saturday, July 9, its 50th and 51st Florida dispensaries and 104th nationwide. Florida has roughly 734,000 qualified medical cannabis patients, according to Florida’s Office of Medical Marijuana Use. MJBiz Factbook 2022 projects the state’s medical marijuana sales to hit $2.5 billion by 2026.[10]

U.S Cannabis Market[edit]

In 2020, the cannabis market was tipped to gunner approximately $57 billion in sales by the year 2030 by an iconic researcher. The figure was predicted to shoot to $72 billion if the product is legalized by the remaining 18 states. A recent influx of the fresh legal state markets, the normalization of cannabis use, and the increased communal recognition of its therapeutic and wellness benefits substitute core propellers of the bullish forecasts.[11]

On 6/08/2022, the U.S. Conference of Mayors passed a resolution urging Congress to pass the SAFE Banking Act of 2021, to “provide financial security for cannabis dispensaries and related companies and ensure public safety” and the MORE Act to “legalize the medicinal use of cannabis and the adult use of recreational cannabis.”[12]

Legal Issues[edit]


In January 2019, the firm faced a $135 million lawsuit in Nevada for alleged fraud in omitting its Nevada partners from a licensing round in which Verano secured 11 additional recreational cannabis store licenses. Naturex and BB Marketing claimed that the respondent defrauded them into believing the licensing applications would include all three parties. The pair also alleged that Verano misused trade secrets in filing the applications.

George Archos, Verano’s CEO, however, rubbished the allegations stating that they “lacked merit” and made clear the company’s intention to aggressively defend against them.[13]

Board of Directors[14][edit]

George Archos, Chairman, and Chief Executive Officer

  • Co-founded Verano LLC in September 2017, and served as Verano LLC’s Chairman and Chief Executive Officer until February 202
  • Studied communications and philosophy at Loyola University, Chicago
  • Significant executive-level experience in the logistics, delivery, and operations business verticals

Edward Brown, Director

  • Director of the company since February 2021
  • Graduated in 1985 with a Bachelor of Business Administration in Marketing degree from the University of Texas
  • Has served as Chairman and Chief Executive Officer of Clear Sports
  • Served as Chief Executive of The Patron Spirit’s Company AG between June 2000 and December 2019
  • Spent ten years with Seagram Company Ltd.

R. Michael Smullen, Director and Executive Director Of Müv Enterprises

  • Served as Corporate Secretary of the Company from February 2021 until December 31, 2021
  • Co-founded AltMed in October 2014 and served as AltMed’s Chief Executive Officer and Chairman until February 2021
  • Graduated from Norwich University in 1976 and holds degrees in History and Criminal Justice
  • Spent 31 years in the pharmaceutical and biotech industries
  • He brings executive senior management experience and industry insight

Christina Nunez, Director

  • Has served as a Director of the Company since February 2021
  • Graduated magna cum laude from Duke University in May 2007
  • Holds a Bachelor of Arts with Highest Distinction in Public Policy Studies and Political Science
  • Partner with True Beauty Ventures, which she co-founded in April 2020
  • General Manager and Chief Operating Officer of Clark’s Botanicals between May 2017 and April 2019
  • She brings financial analysis and capital markets expertise to the Board


Through MUV, Verano’s subsidiary, the company has exhibited its intention to create positive change throughout Florida and the entire society.

  • MUV has created awareness and raised funds for people diagnosed with cancer, epilepsy, and other critical conditions through its partnership with Josh Provides, Payton Wright Foundation and Children's Cancer Center.
  • The company has also chaired educational programs through the University of Florida to support ongoing agricultural projects.

OTC Symbol: VRNOF | OTC Tier: OTCQX International

The page is authored by: Wisdom Tree, Crescendo