Mobiquity Technologies Inc - MOBQ stock
OTC Symbol: MOBQ | OTC Tier: Pink Current | Related ticker symbols: MOBQ is currently listed on the NASDAQ exchange
About[edit]
The data and advertising SaaS platform owned and operated by Mobiquity Technologies, Inc. (OTCQB: MOBQ) strongly emphasizes mobility. The Company provides a single platform with all the features and resources necessary to run a successful mobile advertising campaign. These features and resources include precise mobile location data and analytics on customers' real in-store and online behaviour. The primary objective is to make it simpler than ever before for marketers to communicate effectively with the demographics of their ideal customer base.[1]
New Cross Launches[edit]
A leading supplier of next-generation data analytics and advertising solutions is thrilled to announce that it has launched audio advertisements to enhance its digital ads portfolio. Display, video, and audio ad formats may now be shown across MOBQ's mobile, desktop, and CTV platforms. Mobiquity is opening up its audio advertising platform to all marketers, providing a new channel for its partners to reach music and podcast listeners across platforms, including Spotify, Tunein, Zenoradio, Audionowdigital, radio player, and more. Mobiquity’s Programmatic audio advertising provides ad campaigns to viewers by embedding adverts played while transmitting digital audio content. Advertising might play before, during, or after a show's content, known as "pre-rolls," "mid-rolls," and "post-rolls," respectively (post-rolls). The procedure is automated, giving it a fast and straightforward option for advertising to target those listening to podcasts, streaming music or digital radio. eMarketer predicts that by 2022, digital audio will account for more than 12% of consumers' daily media usage in the United States, up from 11% in 2018. Another prediction for 2022 is that digital audio will finally outpace analogue radio in popularity among American listeners. The value of their efforts goes beyond the amount of time they put in. It also has a vast audience: every week, 176 million Americans (62% of the population) listen to audio online.
The marketing industry is taking notice. The market for digital audio advertisements is expected to grow to $6 billion in the United States by 2023, up 20% from 2020. This marketing is now standard for businesses and brands to increase interaction, refine their audience targeting, and fine-tune their campaigns based on hard facts. Dean Julia, CEO of Mobiquity Technologies, stated, "Our objective has always been to give the highest value to our partners. Audio advertisements will bring them more interaction with their audience, contextually relevant ads based on what their prospective consumers listen to and very low ad blocking".[2]
Mobiquity and Former Employees[edit]
For data and advertising needs, go no further than Mobiquity Technologies, Inc., a leading Platform-as-a-Service (PaaS) provider. Through its data services section, the Company has one of the biggest audience datasets for advertisers and marketers. The Evangelists division of Mobiquity Solutions (www.advangelists.com) offers programmatic advertising technologies and customer behaviour data.[3]
Legal Reassurances[edit]
Statements in this news release that are not historical facts are considered forward-looking. The "safe harbour" provisions of the U.S. Private Securities Litigation Reform Act of 1995 allows certain representations to be made. Forward-looking statements include, but are not limited to, comments concerning the Company's views and expectations. Several factors might cause actual outcomes to vary substantially from those stated in any forward-looking statement, including the risks and uncertainties involved in making such statements. In certain situations, you may spot forward-looking statements by terminology like "may," "will," "expect," "anticipate," "target," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," or other similar terms. The Company's SEC filings offer further information about these risks, uncertainties, and factors. Except as may be required by applicable law, the Company disclaims any obligation or responsibility to update the information included in this news release [3].
Areas of Expertise[edit]
Data intelligence and marketing and advertising technology are the areas of expertise of the Company Mobiquity Technologies, Inc. In the market for programmatic advertising, the business is conducted via the use of the Company's various software platforms. The Company's product solutions include the advertising technology operating system (or ATOS) and the data intelligence platform. Both of these software platforms are owned and operated by the Company. ATOS is a platform that uses artificial intelligence (AI) and machine learning to maximize the effectiveness of digital advertising inventory and campaigns (ML). The data intelligence platform provides accurate information on consumer actions and trends in the real world, which can be used for marketing and analysis purposes. Location data, transaction data, contextual data, and search data are just some of the data sources that can be ingested and normalized with the assistance of the technology provided by a data intelligence platform. This enables more precise targeting of the appropriate audience with the right message. Location data, transaction data, contextual data, and search data are just some data sources that can be ingested and normalized.[4]
Goals[edit]
MOBQ's mission is to provide brands, regional marketers, and campaign managers with the skills often seen in major or global agencies. We have blended data mining, deep audience analytics, innovative advertising technology, a proprietary programmatic trading desk, and best-in-class customer support to provide our clients with the greatest experience possible. With the use of Mobiquity Technologies, we can create advertising efficiencies across video, audio, and digital media, making it possible for even tiny firms and hyper-local marketers to function in a manner comparable to that of a large Madison Avenue Agency. Mobiquity Technologies is the holding Company for two subsidiaries, Angelelists and Mobiquity Networks. Each of these businesses offers services in the areas of programmatic marketing technology, data, and trading desks.[5]
- ↑ Linkedin.com. Our goal is to improve the digital marketing ecosystem with advanced advertising technologies and better audience data. Retrieved on 11/17/2022
- ↑ Yahoo Finance. Mobiquity Launches Cross Channel Audio Advertising in Digital Audio Content to Address $6 Billion Digital Audio Market. October 27, 2022
- ↑ Yahoo Finance. Mobiquity and Former Employee Resolve Separation Dispute. September 3, 2022
- ↑ Reuters. MOBQ Stock, Retrieved on November 16, 2022
- ↑ Mobiquitytechnologies.com. Mobiquity Technologies Inc., Retrieved on 11/17/2022
