JSDA - Jones Soda CO
OTC Market: OTCQB
Jones Soda Co (OTC: JSDA) is a premium soda company that was started in Vancouver in 1995 from the vision of founder, Peter van Stolk, and photographer/designer Victor John Penner. The initial idea was to incorporate random photographs on the bottles using shots taken by Penner. However, when consumers began submitting their own photos, the user participation made the brand even more special. This strategy is used by the company even today and offers them a unique differentiation and competitive advantage. Jones Soda products are made with pure cane sugar and the unique packaging allows them to be recognised as a premium product. The Jones portfolio includes Jones Pure Cane Soda, Jones Sugar-Free, Jones Cane Sugar Fountain products and sister brand Lemoncocco - a non-carbonated beverage inspired by the iconic beverage stands in Rome, Italy.
The leadership team at Jones Soda Co includes Mark Murray (President & CEO), Eric Chastain (President & COO), Bohb Blair (CMO), Dan Buchanan (VP- Sales) and Joe Culp (Principal Accounting Officer. The team at Jones Soda Co includes a mix of experienced executives with technical expertise in their domains along with new talent that allows them to be at the forefront of innovation.
Jones Soda Co outsources the manufacturing process to third-party contract manufacturers with primary distribution in the United States and Canada along with selected international markets. The products are sold in grocery stores, convenience and gas stores, fountains in restaurants, sandwich shops and burger restaurants, as well as through national accounts with several large retailers. The company competes against all non-alcoholic beverages and faces competition from large companies with greater financial resources. To remain competitive, Jones Soda Co, from time to time develops and introduces new products along with ensuring quality.On March 11 2022, Jones Soda Co announced that they would be launching a line of cannabis-infused sodas, syrups and gummies under a new brand, Mary Jones. Experts consider this a bold step by the company but believe that due to its small size, the company can take risks where larger rivals such as Coca-Cola and PepsiCo are shy to try. “We’re a small player in soda, but we’re going to be the biggest national player when it comes to a recognizable [consumer-packaged goods] name in cannabis,” Jones Soda marketing chief Bohb Blair said in an interview. The new product line is initially planned to launch in California with plans to bring Mary Jones to all states where cannabis use is legal.
As of 6/7/2022 there were 67,838,509 shares of JSDA stock outstanding.
As of 11/22/2022 there were 101,430,703 shares of JSDA stock outstanding.
As of 10/31/2022 short interest was 39,136 shares, which represents 1 day to cover.
Symbol change from 3JSDA to JSDA on 11/28/2005.
- - March 2, 2022: Company website
- - February 3, 2022:
- - March 10, 2022:
- - March 1, 2022:
- - March 1, 2022:
With their reach and distribution channels, the new CBD and THC products will bring in a lot of sustained revenue. As I have said many times, I am not a fan of these types of products, however, some companies will be successful in this industry and I think JSDA has a good chance at being one of them.
THC infused soda. And they are only competing with the one million other cannabis products that have popped up like cockroaches. I'm not saying it won't sell, but is this really the path to profitability? Even if somewhat successful, will it be enough to really change the outlook for this company?